Excellent Freight Broker and Freight Agent (Part 4 - Selling is an Art)

This blog post continues our discussion concerning the fundamentals associated with "Excellent Freight Brokers".  Excellent brokers understand the art of the sale.  The best brokers understand that they have to sell themselves as well as their company.  They have to be able to sell customer service to a potential shipper as well as sell their freight to potential partners. Shippers can choose from many sources to move their product.  Shippers for the most part are reluctant to change.  If they are satisfied with a particular broker or carrier they tend to remain with those providers. So excellent brokers understand that selling is hard business and they are passionate about sales.  Pick up the latest "sales" best seller and they all will provide numerous sales tips.  Developing relationships and providing superior service (taking care of customers) are two key fundamentals to effective sales.  Developing relationships goes back to dealing with people.  Successful relationships allow the excellent broker to service the shipper as well as sell their freight to the carrier.

If you have questions on how to become an excellent freight broker/agent please contact Somerset Logistics at www.somersetlogistics.com.  We challenge you to come and be a part of our Team of "Excellent Freight Brokers and Independent Freight Agents."